If you are the type of small business owner who wears several hats, one of them being social media manager, then you are probably looking for ways to make your life easier, while reaching more potential customers. Over the the past few years, we have managed or assisted with many social media accounts and during this time we have run across a few common problems that were easy to fix for our clients. Sometimes, making just a small change can make a marked improvement, save time, and improve your customers’ experience.
Resize Your Logo for Facebook
Some things are noticed on a conscious level. Other things are noticed on less of a conscious level, but still have an impact, such as when your logo does not fit into the teensy square Facebook provides for a profile picture. People may not realize they notice it, but they notice it, if you get my drift. Small details can give the impression of competency and professionalism, without people actually realizing it.
One of the first things we do when we acquire a new client is re-size the logo on their Facebook page, so it fits into the profile square entirely. Not realizing how it works, most people will download their logo to Facebook, which then automatically crops it to fit into the square, usually cutting off the name in the process. If you have a really nice web design team (like us) who will do it at no charge, that’s great! You can also pay a graphic designer a small fee to do it for you.
Or, you can watch this short video we made on how to do it yourself the quick, easy and free way.
Apps for Facebook allow you to display your website and other social media accounts on your business page. Facebook now has all the apps grouped together on the left side of the page. Your website URL is also available in your “About” section.
With one click here, you can add Twitter, Flicker, YouTube, Instagram, Vimeo, HTML (this is your website) and/or Pinterest to your page.
If you are a home decorator, remodeler or general contractor, there is no good reason not to have a Houzz account. Once you have a Houzz account, why not make it accessible on your business Facebook page? It’s easy as pie. First, log into both your Facebook page and your Houzz account. Then, go to this link and follow the instructions to add the Houzz app to Facebook.
Restaurants, hotels and attractions are frequently promoted through Tripadvisor, the world’s largest travel site. Tripadvisor and the world’s largest social media site, Facebook, have already teamed up, allowing users to post their reviews on their Facebook page if they choose to do so. If you have a business that benefits from Tripadvisor, take it one step further and add the Tripadvisor app to your Facebook page. Tripadvisor also offers a selection of widgets for websites.
Syncing Facebook and Twitter
Syncing means that when you share something, it is automatically posted to one or more of your other social media accounts, expanding your social reach. For instance, I have my Facebook synced to Twitter, so on busy days when I don’t have time to post to Twitter separately, I can post just to Facebook and the same post appears on my Twitter account. This isn’t the most ideal way to Tweet, as it’s not the most satisfying to Twitter followers, but it’s better than nothing when you’re busy. Here is the app I used to do that.
These few tips will help you save time, expand your reach, and improve the experience your customers have with your brand. And all of these suggestions can be implemented in less than an hour. Are there other common issues or challenges you face with social media?