Red Maya

Discovery and inspiration in the world of digital marketing.


New Work: KindCraft

Today is day 5 of my 30 day blog challenge. Kindcraft is a new organization in Kansas City aimed at creating opportunities for families to give back to their community. This is the story about our process for creating their new website.

Do a Huge Volume of Work

Ira Glass on the creative process: A video.

A Communication Strategy for Work and Marriage

Learn the communication strategy we use to create a healthier marriage and create better results for our clients.

New Work: Aquamark & Education Consultants

Day 2 of my 30 day blog challenge: Creating a tri-lingual website for a green energy consulting and education firm working on two continents.

Hop Aboard the Motivation Train

After moving to Kansas City from Costa Rica, I’m challenging myself to a reboot on the productivity and creativity front. Come aboard and take this ride with me if you dare.

New Work: Hotel La Rosa de América Website

A boutique hotel near the international airport in the Central Valley of Costa Rica, Hotel La Rosa de America, needed a completely custom, updated and mobile-friendly website along with a new logo.

The Cult of Done, A Manifesto

A few days ago, I ran across the Cult of Done Manifesto by Bre Pettis, while reading a book entitled Linchpin by Seth Godin. I was so impressed and inspired that I read it to my daughter. Next, I’m buying the poster. You’ll never look at “getting stuff done” the same way again.

New Work: The Tropical Grazing Institute

The Tropical Grazing Institute is a non-profit organization with the vision of making sustainable grazing and responsible land management the rule, instead of the exception; in Latin America and beyond. The institute is based in Florida, with ranch and researchers located in Costa Rica. The project director, Ard van der Steen, came to us in […]

New Work: Tiquicia Hit Radio

Tiquicia Hit Radio is an online radio station in Costa Rica. The owner, Brian Burns, is a retired top 40 DJ from the US. His goal is to make top 40 music readily and easily available online to the younger demographic in Costa Rica.

Shopify App for Product Grouping and Filtering: A Case Study

Revolution Vapor is a brick and mortar electronic cigarette store in a trendy area of San Jose. The owner needed his online Shopify store to work with dual languages and currencies, as well as a sidebar filter similar to Amazon where customers could drill down to exactly what they were looking for. The results are a slick user interface for both him and his customers.

Reasons Why Facebook Is Not Enough For Your Business

Facebook can be a very effective tool for the purpose of finding your target market and then driving potential customers to your website. Your website should be the online hub of your brand. not Facebook. Here’s why.

New Work: Hotel La Rosa de America Photographs

Hotel La Rosa de America is a garden, boutique hotel located near the San Jose International airport in Costa Rica. This family-owned, Central Valley hotel specializes in providing personalized service in a unique, garden environment.

3 Easy Tips to Improve Social Media for Your Business

If you are the type of small business owner who wears several hats, one of them being social media manager, then you are probably looking for ways to make your life easier, while making your business work better.

The 5 Most Important Metrics in Google Analytics

Google Analytics is not just important marketing information for the online presence of your business, it is the most crucial resource you have. And it’s free.

Why Your Business Needs a Mobile Website

I could give you a lot of statistics and factual information to prove to you that you need a mobile site. Instead of giving you all the facts I found, I’ll share five really good ones.

9 Ingredients for Cooking Up Web Content That Works

You know content strategy for marketing your business online is important, but just don’t think you’re a “writer?”  When it comes to getting content on your website, for a blog post or anything else, “getting it done” is a better motto than “getting it perfect.”  

Strawberry Fields and Other Unexpected Places

After 10 years of living abroad, Daniel Gutierrez finally made it back home. A few years ago, being part of operating a family farm in Costa Rica was the farthest thing from his mind; developing software for banks doesn’t usually lead to dreams of growing fruits and vegetables on the side of a mountain.

Waiting to Be Found

One glance is never enough. The first time your eyes alight on something, you may see a flower. In the second go-around, the dancing fairies inside the petals take you by surprise. You missed them the first time; but were they really there? That’s the way the mind, imagination and magic work in the world of artist, Margreet Wielemaker-Postma.

What Godiva, Sandinistas, Land Rovers and Costa Rica Have in Common

What do Godiva, Sandinistas, Heineken, Land Rovers, stray animals and real estate all have in common? Unless you know Christiane Goudsmit Pomes, not much. And the longer you know her, the more it all begins to make sense.

6 Signs You Need A New Website

You never get a second chance to make a first impression. Just like a good, solid handshake, your website is the first impression people have of you and your business, and having too many problems with your website is the equivalent to a limp handshake. Who likes a limp handshake?

Why Breaking Rules Is Good For Your Health and Your Business

I have a secret. I get a special and sometimes mysterious pleasure from breaking rules. I have learned to have an outward appearance of agreeability to retain my job, maintain my driver’s license and stay out of the pokie. But, in reality, I am sometimes looking for a rule to break.